Partnership Opportunities

 

With nearly 20,000 members and 110,000 social media followers, KCBS is the number one organization of BBQ and grilling enthusiasts globally.  Our audience of dedicated pitmasters and live-fire cooking enthusiasts creates a unique opportunity for your brand to grow while also supporting our non-profit’s mission to preserve, celebrate, promote, and educate the public about BBQ as a distinctively American cuisine.  Here are some of the key ways we can connect your brand to a targeted and engaged audience:
 
KCBS Team of the Year:  The KCBS Team of the Year program happens annually between November 1st and October 31st to determine a world champion among top barbeque pitmasters within both a Master and Backyard series.  For 2021, the program has expanded even further with more opportunities for involvement and recognition; with the addition of multiple chases throughout the year-long program.  In late 2020 alone, the earned media from this program had a potential reach of over 20-million people and nearly 500,000 social media impressions.  Learn more HERE.
 
KCBS World Invitational:  After safely hosting the only KCBS-sanctioned world championship of 2020, the KCBS World Invitational, presented by Smithfield, will be back in November 2021 with even more champion teams, more ways to be involved, and a larger media plan. Our 2020 partners enjoyed being a part of an Advertising Value Equivalency of over $200,000.
 
KCBS’ 35th Anniversary:  It’s our 35th anniversary this year and we’re celebrating our past, present, and future.  We have many unique ways for your brand to be a part of telling the story of KCBS, our members, and the growth of competition BBQ.
 
KCBS Business Affiliate program:  Let customers know that you support the mission of KCBS and welcome all barbeque lovers. For a modest cost, you gain the ability for customers know that when they visit, whether digitally or in-person, they are patronizing a barbeque-friendly business.  Learn more HERE.

KCBS Seal of Approval program:  Give your brand an edge over the competition by aligning with KCBS through the Seal of Approval. This distinction tells customers that your brand is of the highest quality and barbeque-ready.  Learn more HERE.

Advertising:  There are numerous options to reach qualified customers who loyally shop brands and businesses that support KCBS, including our website, social media, digital monthly membership magazine, and e-blasts. There are one-off opportunities, long-term plans, and everything in-between.  Learn about all the options and rates HERE.
 
General and custom partnerships:  Being listed as a KCBS partner adds instant credibility and differentiation for your brand in a crowded marketplace.  Depending on your needs, KCBS offers turn-key or custom programs that deliver results.  We also have unique virtual and content opportunities for your brand.
 
Please email Brian Harvey and Emily Detwiler at sponsorship@kcbs.us for more information on cost effective ways your brand can grow with KCBS and support of the world of BBQ.